(Update: There are times when Flash is useful. Examples include artist and musician websites, and instructional materials. In fact, hiding images in Flash is a great way to make them harder to steal. Unfortunately, the great majority of websites that use Flash have no practical purpose for doing so, and plenty of reasons why they shouldn’t.)
More and more companies are allowing misguided website designers to build them entire sites using Macromedia Flash. With very few exceptions, this will cause the company to actually lose customers. Here’s why:
~ Some users don’t already have Flash installed, and they don’t want to go through the hassle of downloading and installing it just to view your site.
~ According to Arbitron, a little less than half of all internet users still use dial-up. They just want information. If they have to wait for a Flash presentation to load, they’ll probably go elsewhere.
~ The website won’t load unless it’s in the foreground window. You may think this is a good thing, but…
~ Most website users don’t want to be forced to view your Flash intro.
~ They don’t want to have to wait for the ‘Skip Intro’ link to appear.
~ You do have a ‘Skip Intro’ link… don’t you? If not, you’ve just lost potential customers.
~ Many of your visitors are listening to music while surfing the web. When your music automatically loads, it creates audio cacophony. The fastest way for the user to end this cacophony is to close your site.
~ Everytime the visitor returns to your site, they have to wait for the Flash presentation to load again before they can click on ‘Skip Intro’ and get to what they wanted. This gets old fast.
~ Once the user has skipped the intro, Flash sites usually load into frames. This means that your users can’t bookmark a particular page. If the site is large, finding that page again will be such a hassle that the user will probably decide against bookmarking your site at all.
~ When Flash sites open in a new window, the URL and Back/Forward controls are hidden. Most web users aren’t savvy enough to know how to make these important controls display again, and they don’t want to start over. They may leave instead.
~ When users right click on the page, there are no Back/Forward options.
~ When users right click on a page, there is no ‘Add to Favorites’ option.
~ For whatever reason, many Flash site designers seem to have skipped learning how to create a usable website interface with intuitive navigation.
Here’s a fun test: Pretend you’re ready to buy. Try to find useful information about a specific product at this site. Go ahead… I dare you!